About Us

Rob Church

TriPeak CPG Founder Rob Church is a seasoned problem-solver with a knack for tackling complex business challenges across various industries. His expertise spans supply chain management, operations, and business development, with a sharp focus on driving growth and optimizing efficiency for consumer product companies.

Known for his hands-on approach, Rob has worked with emerging brands to streamline operations, enhance product margins, and establish robust supply chain processes. His contributions to notable food and beverage brands like Chef’s Life, Rowdy Energy, and Find Wunder cannabis beverages reflect his ability to navigate the unique challenges of startup environments.

Rob’s entrepreneurial spirit shines through in his role as co-founder of Edge Theory Labs, where he helped introduce the first portable, fully integrated cold immersion tub. His leadership in product design, operations, and finance propelled the company to raise $1.1M and generate $20M in sales within just three years, creating and defining a new market category.

Earlier in his career, Rob played a pivotal role in scaling Suja Juice, taking it from $40M to over $200M in revenue, and earning recognition as the #1 fastest-growing consumer products company by Inc. 5000. His efforts contributed to the company’s successful acquisition by the private equity firm Paine Schwartz.

Outside work, Rob is a passionate endurance athlete, having completed two Ironman triathlons, and is an avid adventurer. He cherishes time with his wife and daughter and finds peace and inspiration by the lake.

Why Choose Me

  • 10+ years of experience in operations, procurement, and supply chain management in the CPG industry, specializing in Organic.

  • Proven success in scaling businesses and optimizing costs while maintaining quality.

  • Familiarity with co-manufacturing and decentralized operations, Demand Planning and Forecasting systems, and innovative product development.

  • Passion for working closely with founders to align operations with strategic goals.

Alexa Church

Alexa Church, CPA, is a Partner at TriPeak CPG, specializing in Finance and Accounting for consumer-packaged goods companies. With a Big Four public accounting foundation and extensive in-house leadership experience, Alexa supports emerging and established brands in building scalable financial operations that enable sustainable growth.

Alexa has held senior finance leadership roles across high-growth consumer brands, including serving as Controller at Ritual, Avaline, and Suja Juice. In these roles, she partnered closely with executive teams to strengthen financial infrastructure, enhance reporting visibility, and support operational scale across manufacturing and co-manufacturing environments. Earlier in her career, Alexa began her professional journey at Deloitte, where she developed a strong technical accounting and audit foundation serving clients across multiple industries.

Outside of work, Alexa enjoys playing tennis, participating in trivia nights, and chasing after her young toddler.